If you continue browsing the site, you agree to the use of cookies on this website.If you wish to opt out, please close your SlideShare account.He also defined a new business model in the post-war fashion industry by establishing Dior as a global brand across a wide range of products.
Christian Dior Mission Statement Download Doc EbookDownload doc Ebook here... Book is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. ![]() Generally, an eBook can be downloaded in five minutes or less.. Browse by Genre Available eBOOK. Selling.General and administrative expenses (8007) (7575) (7062). Photograph: Pascal Le SegretainGetty Images Christian Dior show in Paris, France. Photograph: Pascal Le SegretainGetty Images Jess Cartner-Morley JessCM Mon 1 Jul 2013 14.47 EDT A year into his reign at Christian Dior, Raf Simons mission to shake up the fashion world is still gathering speed. His feet may be firmly under the desk, but rather than relaxing into a comfortable position in the Paris establishment, the Belgian designer is looking at this rarified world with the fresh eyes of an outsider. His haute couture collection was not Simons most beautiful Dior show. This time last year, he had romanced and seduced us the venue carpeted with flowers, the dresses chiming with our drilled-in belief in the primacy of Parisian chic. The collection was divided into four geographical realms: Europe, the Americas, Asia and Africa. Each had its own mini-collection, each of which had been shot by a celebrity photographer, so advertising-campaign-style images were projected on to the walls, which formed the backdrop to the square catwalk. I began by looking at women from different continents and cultures who wear couture, their personal style, Simons explained, and the collection evolved to be about Dior not just being about Paris and France, but about the rest of the world and how many fashion cultures impact on the house and on myself. Photograph: Gonzalo FuentesReuters The sense of calm, clear, thought-out strategy, which was such an appealing part of Simons first shows for Dior, was absent. Moving screens presented the interpretations of Patrick Demarchelier, Willy Vanderperre, Paolo Roversi and Terry Richardson while the models walked, with the result that five large fashion egos, including that of Simons, were competing for oxygen throughout the show. The air of elegance, which the couture world holds so dear, was notable by its absence: it was as if the Glastonbury spirit of anything goes had seeped into this weeks couture fashion shows. The clear blue water which Simons had put between himself and the sometimes glorious chaos of the Galliano years was muddied, just a little. The first message of the collection seemed to be that the couture customer base is not just global but strongly skewed toward new markets in Asia, the Middle East and South America. That is news to precisely no one who has glanced at a front row photograph in the past five years, of course. Simons, who has been criticised for using overwhelmingly white models in previous shows, made good with a line-up representative of women from a variety of ethnic backgrounds. Was Richardson really the best person to represent an African point of view I began by looking at women from different continents and cultures who wear couture, their personal style, Dior designer Raf Simons says. Photograph: Francois MoriAP By presenting a couture show that didnt feel like one, Simons made another point: that the hoity-toity attitude that surrounds haute couture is irrelevant, when these events are as much about brand-building to a global audience as they are about selling clothes. It makes little difference to the average potential purchaser of a Dior lipstick or sunglasses whether a dress is haute couture (100,000) or ready to wear (3,000) they are both equally out of reach, but both contribute to the brand image. Strip away the conceits and complications, and the clothes were consistent with the modern Dior look for which Simons is laying down foundations each season. A strapless neckline, cut straight across, continues to be key on the catwalk. This will influence the red carpet and eventually impact on high-street party dresses. And with a celebrity audience that included everyone from Oscar-winning actor Jennifer Lawrence to K-Pop star Psy, this was a show whose sights were set way beyond the salons of Paris. Christian Dior Mission Statement Archive Facebook TwitterTopics Haute couture shows Dior news Reuse this content Fashion Food Recipes Love sex Home garden Health fitness Family Travel Money News Opinion Sport Culture Lifestyle About us Contact us Complaints corrections SecureDrop Work for us Privacy policy Cookie policy Terms conditions Help All topics All writers Digital newspaper archive Facebook Twitter Newsletters Advertise with us Guardian Labs Search jobs Back to top 2020 Guardian News Media Limited or its affiliated companies.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |